LOS ANGELES, April 24, 2025 - Momcozy, a trusted innovator in maternal care solutions, proudly welcomes beloved TV personality and new mom, Becca Kufrin, as its first-ever North American Brand Ambassador. Becca stars in Momcozy's heartfelt new Mother's Day PSA, created to spotlight the critical importance of maternal mental health in collaboration with Postpartum Support Internation (PSI).
Centered around the theme “Momcozy Village: Your Little Things, Our Everything,” the campaign offers an authentic glimpse into the tender, sometimes chaotic, but always meaningful realities of motherhood. Through a series of genuine stories, the video captures how Momcozy’s products bring comfort to everyday parenting moments—and when comfort isn't enough, reminds moms that real support is always within reach. Partnering with PSI, the campaign champions community as a lifeline for maternal mental well-being.
"I'm so excited to join the Momcozy family," said Becca Kufrin. "As a mom, I understand how vital it is to have products that truly support our needs alongside our children's. Momcozy has been an incredible resource for me, and this partnership feels deeply personal. It’s about creating spaces of comfort, empowerment, and connection—because raising little ones truly takes a village, and that's exactly what Momcozy provides."
The new PSA, along with an exclusive interview where Becca shares her personal postpartum journey, is available for viewing here. Additional behind-the-scenes images from Becca’s Momcozy shoot can be found here.
"We are honored to have Becca Kufrin join us," said Athena, CEO and Founder of Momcozy. "Her journey reflects the resilience, honesty, and heart that define motherhood. With this campaign, and our ongoing partnership with Postpartum Support International, we aim to support moms not only through our products but also emotionally—reminding every mother she is never alone."
As part of the campaign, Momcozy also launched the “Little Messages Go a Long Way” initiative. Every supportive message shared through the campaign’s landing page will trigger a $1 donation from Momcozy to PSI. These contributions will help fund vital resources for moms facing perinatal mental health challenges such as postpartum depression, anxiety, OCD, and psychosis.
"We’re proud to collaborate with Momcozy on this important initiative," said Dr. Wendy Davis, President and CEO of Postpartum Support International. "With one in five women experiencing a perinatal mental health disorder, lifting the stigma is critical. Together, we’re working to ensure every mom knows: You are not alone. Help is available, and you deserve support."
The PSA was developed in partnership with Good Creative, the agency celebrated for its impactful “Is Mommy Okay?” campaign, blending powerful storytelling with a strong mission of social good.
About Postpartum Support International (PSI)
Founded by a new mother in 1987 to increase awareness among public and professional communities about the emotional difficulties women can experience during and after pregnancy, Postpartum Support International (PSI) offers a wealth of free resources for a wide range of needs, situations, and audiences to give families the strongest and healthiest start possible through support and community. PSI offers support, resources, best-practice training and certification for healthcare professionals and volunteer coordinators nationwide and in more than 30 countries. PSI is committed to eliminating stigma and ensuring that compassionate and quality care and support are available to all families. Need help? Call 1-800-944-4PPD (4773), visit postpartum.net, and/or download the Connect by PSI app.
