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Are you already planning your shopping list and wondering when is Amazon Prime Day 2025? You're not alone - millions of shoppers start preparing months ahead because the best deals often sell out within hours. Prime Day has grown into one of the year's biggest shopping events, with discounts that can genuinely save you hundreds of dollars on everything you've been waiting to buy. The catch is that timing matters more than ever, and knowing exactly when it starts, what deals to expect, and how to prepare can mean the difference between snagging that item you've had your eye on and watching it disappear from your cart. We'll cover all the essential dates, insider tips, and strategies you need to make the most of Prime Day 2025.
What is Prime Day?
Amazon Prime Day is Amazon's biggest annual shopping event, exclusively for Prime members. Launched in 2015 to celebrate Amazon's 20th anniversary, it's evolved into a massive 48-hour shopping marathon with discounts of 20-50% or more across thousands of products - from electronics and home goods to fashion and beauty items. Amazon has also expanded beyond the original summer event, now also hosting "Prime Big Deal Days" every October. This gives members multiple chances throughout the year to score major savings.
What makes Prime Day special is the combination of exclusive access and urgency. You need an active Prime membership to participate, and many of the best deals are "Lightning Deals" that can sell out within minutes.
When Is Amazon Prime Day 2025?
As expected, Amazon hosted Prime Day last July 8 - 11. It gave members plenty of opportunities to buy popular products at a discounted price. Several moms took advantage of this to get essential baby products. For example, the Momcozy Breast Pump M5 was a bestseller, just like in the past years. Items like the Momcozy Bottle Washer also skyrocketed in sales.
If you missed that, you still have a chance. Amazon Prime Big Deal Day is coming back this October. Amazon has not yet officially confirmed the dates, but you can expect it to be around the second week of October. This year, 2025, it might be held on October 7 - 8.
Is Prime Day 2 times a year?
While the main Prime Day happens in July, Amazon has also been hosting "Prime Big Deal Days" in October, which is essentially a second Prime Day event that kicks off the holiday shopping season. So yes, Prime members now get two major sales events annually.
How long is Prime Day?
Prime Day typically lasts 48 hours (two full days), though Amazon often starts rolling out early deals in the weeks leading up to the main event.
Does Prime Day end at midnight?
Prime Day usually starts at 12:01 AM Pacific Time and runs for exactly 48 hours, ending at midnight Pacific Time two days later.
Is Amazon Prime Day the same in Canada?
Prime Day 2025 will be available in multiple countries including Canada, Australia, Austria, Belgium, Brazil, France, Germany, India, Italy, Japan, Luxembourg, and Mexico, with similar deals and timing.
Prime Day Dates - Past 5 Years:
| Year | Prime Day (Summer) | Prime Big Deal Days (Fall) |
| 2020 | October 13–14 | — |
| 2021 | June 21–22 | — |
| 2022 | July 12–13 | October 11–12 (Prime Early Access) |
| 2023 | July 11–12 | October 10–11 (Prime Big Deal Days) |
| 2024 | July 16–17 | October 8–9 (Prime Big Deal Days) |
*2020 Prime Day was moved to October due to COVID-19 pandemic
Is Prime Day an International Event?
Yes, Prime Day is a global event available in over 20 countries worldwide. Prime Day 2025 will return to multiple countries including Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, and Mexico, along with the United States and other participating regions. The global savings event spans over 48 hours and has been offered in multiple countries, including the U.S., Austria, Japan, China, Belgium, Egypt, France, Germany, India, the United Kingdom and Singapore. While the core event runs simultaneously across participating countries, each region may have variations in product selection, pricing, and specific deals based on local market conditions, shipping capabilities, and partnerships with regional brands. Prime members in each country get access to deals tailored to their market while still participating in the same global shopping event, making it truly one of the world's largest coordinated online sales events.
What Time Does Momcozy Prime Day Start?
Momcozy Prime Day deals typically launch at the same time as Amazon Prime Day - 12:01 AM Pacific Time.
We know how exciting it is to snag the best deals on your favorite mom and baby essentials! To make sure you don't miss out on our biggest savings of the year, we recommend bookmarking our Momcozy homepage and subscribing to our email newsletter. This way, you'll be the first to know exactly when our Prime Day deals go live, plus you'll get exclusive early access notifications and sneak peeks at what's going on sale. Our email subscribers often get special perks and insider updates that help them prepare their shopping lists ahead of time. Don't let those must-have items slip away - stay connected with us so you're ready to shop the moment our deals drop!
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What to Buy on Amazon Prime Day?
Prime Day delivers some of the year's largest discounts to nearly all product categories, but certain items consistently have the deepest price cuts. Knowing what to buy can help you maximize your savings and resist the urge to buy impulse items that aren't actually good deals. Based on previous years' trends, certain product categories offer far better value than others during the sale.
Electronics and Tech Gadgets
Electronics tend to see some of the biggest price drops on Prime Day, with deep discounts on tech products like 30-50% off regular prices not uncommon. Some of the most popular items include laptops, tablets, phones, headphones, and smart home devices. Tech accessories like phone cases, charging cables, and wireless chargers also get hefty price cuts, so it's a good idea to stock up on these essentials.
Amazon's Own Products
Amazon provides steep discounts on its own devices during Prime Day, with major price reductions on Amazon devices like Fire TV Sticks, Echo smart speakers, and Kindles. These devices always have 40-60% off and are generally among the top deals provided during the event since Amazon utilizes Prime Day to drive their product ecosystem.
Home and Kitchen Appliances
The kitchen appliances are heavily discounted during Prime Day, along with other home products. Robot vacuums, air fryers, coffee makers, blenders, and kitchen gadgets are some of the best categories. Home improvement items like smart thermostats, security cameras, and cleaning supplies also consistently see deep discounts during the sale.
Beauty and Personal Care
Premium beauty brands' beauty products traditionally see significant price cuts on Prime Day, with their discounts typically ranging from 20-40% off their regular prices. Skincare sets, makeup palettes, hair tools, and personal care products such as electric toothbrushes and shavers are among the most popularly discounted. Prime Day is used by beauty shoppers to try out new products or stock up on old favorites at reduced prices.
Back-to-School and Office Supplies
July Prime Day timing is perfect for back-to-school shopping, and early back-to-school and college dorm items get discounted. School supplies, backpacks, laptops, and dorm room necessities see deep price reductions. Office supplies, desk accessories, and organization products get price reductions too, so it's a good time for students and home workers to stock up on necessities.
What Momcozy Deals Will Be on Prime Day?
Prime Day brings some of the biggest savings of the year on Momcozy's most popular mom and baby essentials. You can get everything, from breakthrough breast pumps to innovative bottle care solutions. So remember to visit Momcozy's Amazon Store during Prime Day. If you can set alerts, that will be even better.
Momcozy typically offers substantial discounts across their entire product lineup during this annual shopping event. These deals make it the perfect time to invest in high-quality products that make motherhood easier and more comfortable.
Breast Pumps
Electric breast pumps like Momcozy M5 Wearable Breast Pump gets major Prime Day discounts with its revolutionary "Baby Mouth" design that changes everything about wearable pumping. This breakthrough pump uses a precise horizontal pumping angle that mimics natural baby suckling, eliminating harsh nipple-pulling for completely painless pumping while triggering better milk letdown. The innovative vibrate-to-pump mode loosens milk ducts simultaneously during pumping, ensuring smooth and complete drainage every time.
Bottle Care Solutions
The Momcozy KleanPal Pro Baby Bottle Washer and Sterilizer offers incredible Prime Day value with its comprehensive 4-in-1 design that automatically washes, sterilizes, dries, and stores baby bottles, pump parts, and baby tableware. With 26 powerful spray jets and multidirectional cleaning system, it delivers thorough, spot-free cleaning every time. The Quick Wash mode completes cleaning in just 19 minutes, perfect for busy parents. Steam sterilization combined with a medical-grade H13 HEPA filter keeps items 99.9% sterile for up to 72 hours.
Portable Bottle Warmers
The Momcozy Superfast Portable Breast Milk & Water Warmer sees major Prime Day markdowns for this travel-essential device. It heats water to 104°F in just 3 minutes and warms refrigerated breast milk to 98°F in 5 minutes, ensuring your baby's milk is always ready when needed. With its generous 17 oz capacity and leak-proof thermos design, a single charge can heat 8 oz of water up to 24 times or warm 4 oz of milk up to 8 times. The wireless, cord-free design charges in just 1.5 hours, making it the perfect travel companion.
Nursing and Pumping Bras
The Momcozy Jelly Strip Seamless Floral Push-up Nursing Bra gets special Prime Day pricing on this comfort-first innovation. The unique "Jelly Strip" provides gentle lift and 360° support without underwire, ensuring natural positioning without damage. Made from OEKO-TEX certified fabric, it's seamless and ultra-soft for second-skin comfort. The one-handed clasp and breathable padded design make breastfeeding effortless while ensuring proper airflow, perfect as a maternity, sleep, or everyday bra.
Is Prime Day Worth It?
Yes, Prime Day can be worth it if you shop strategically and focus on items you actually need, especially electronics, Amazon devices, and household essentials.
Prime Day can be worth it, depending on what you are looking to buy, with many products, especially electronics, home appliances, and Amazon devices, offered at their lowest prices of the year. The exclusive deals for Prime members often provide genuine value, and the convenience of shopping from home with fast, free delivery adds to the appeal. However, it's important to shop strategically rather than impulse buying. Some retailers may mark up prices before the sale to make the discount look more substantial than it is, so researching products beforehand and reading reviews can help ensure you get the best deals. Prime Day works best when you shop for items you've already been considering and have a specific shopping list with price comparisons ready.
Is Prime Day only for Prime members?
Yes, Prime Day deals are exclusively available to Amazon Prime members, though you can sign up for a free trial to participate.
Prime Day is Amazon's members-only shopping event, which means you'll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. If you're not a Prime member and visit Amazon during Prime Day, you'll see tons of items marked as "on sale with Prime," but those discounts won't be available to you without an active membership. However, new users can sign up for a 30-day free trial, giving you full access to Prime Day deals and all other Prime benefits, including free two-day shipping. While the vast majority of Prime Day deals require membership, there are occasionally a few general promotions available to all Amazon shoppers during the event period. Additionally, other retailers like Target and Best Buy often run competing sales during Prime Day that are open to all customers, giving non-Prime members alternative shopping opportunities during the same timeframe.
Set 5 reminders for Prime Day
Having Prime Day sale alerts is important in order to get the best deals before they are exhausted, especially since lightning deals are lost within hours. Amazon typically leaks early offers in the final two weeks leading up to Prime Day, so keeping an eye out during the end of June and beginning of July for sneak previews and early bird promotions is very helpful in getting ahead of the crowds.
1. Get the Amazon App - Download the Amazon app to receive push notifications and sneak previews. Sign into your Amazon account, go to the settings menu, and enable notifications for promotions and offers. Real-time notifications will be synced with the app whenever offers launch.
2. Set Up Product-Specific Alerts - Log in to your Amazon account and turn on deal alerts for specific products you're interested in. Add items to your wish list or activate Amazon's "Watch this deal" feature to be notified when prices drop on items you want.
3. Subscribe to Email Newsletters - Sign up with Amazon's newsletters so that you get notified about upcoming sales and promotions. Check on your email settings so that you are subscribed to Amazon marketing emails since they send early access information to subscribers.
4. Take Advantage of Third-Party Price Trackers - Tools like CamelCamelCamel and Keepa enable you to monitor the price of specific items on Amazon and set up your own price-drop alerts, receiving emails when you want something that is discounted. Both offer browser extensions so you can see price history without leaving Amazon product pages.
5. Monitor Social Media - Monitor Amazon on social media platforms such as Twitter, Facebook, and Instagram for real-time alerts on flash sales and surprise offers that won't appear in other notifications.
Where Else Can You Find Prime Day Deals?
Prime Day has gotten so big that many other leading retailers now have their own competing sales events for the same length of time, so all consumers save money regardless of their Prime membership.
1. Competing Retailer Sales - Target, Best Buy, Walmart, and other major retailers tend to roll out their own sales events during Prime Day. Competing sales usually feature similar discounts on electronics, home, and best brands, but are usually available to anyone without a membership requirement.
2. No Membership Fees - Unlike Amazon Prime Day, even most comparable sales organized by other retailers do not require paid memberships. It means that you can simply shop for bargains in Target, Best Buy, or Walmart without paying for any subscriptions, which is an excellent choice for non-Prime members.
3. Various Product Choices - Most other stores also have special offers on brands Amazon doesn't sell or accentuate various product types. For instance, Target may highlight home decor and apparel, while Best Buy specializes in electronics and technology accessories.
4. Price Matching Opportunities - Most stores offer price matching opportunities when they are having their Prime Day rival sales, so you can really get the best deal by looking at prices on more than one site and having stores match lower prices.
5. Extended Shopping Options - Shopping in many stores throughout Prime Day week gives you a wider chance to find the specific items you're looking for, compare prices, and take advantage of multiple shipping arrangements or return policies that may be more tailored to your needs.
Momcozy Prime Day Sale - Shop Direct for Best Experience
Don't forget that you can also participate in Momcozy's Prime Day sale directly on our website, where we offer the same big discounts and deals as Amazon. Shopping directly with Momcozy ensures you get the full product selection and the same great savings without worrying about stock limitations.
Same Great Deals, Direct from Momcozy - During Prime Day, Momcozy matches all the discounts available on Amazon, so you won't miss out on any savings. Whether you're looking for the M5 Wearable Breast Pump with its revolutionary "Baby Mouth" design and vibrate-to-pump mode, or the KleanPal Pro Baby Bottle Washer that cleans, sterilizes, dries and stores bottles in just 19 minutes, you'll find the same competitive pricing.
Full Product Access - Shopping on Momcozy's website gives you access to our complete range of products, including the Superfast Portable Breast Milk & Water Warmer that heats water in 3 minutes and can warm milk up to 8 times on a single charge, plus our Jelly Strip Seamless Nursing Bras with their gentle support and one-handed clasp design.
Easy Shopping Experience - Our website offers the same fast checkout and shipping options, so you can get your essential mom and baby products just as quickly while supporting us directly during this major shopping event.
How Much Is a Prime Membership?
Amazon Prime is $14.99 a month or $139 annually, and the yearly plan will save you around $40 over the monthly payment.
Amazon offers a range of pricing to fit different budgets and circumstances. Regular Prime membership costs $14.99 a month or $139 annually, with the annual plan representing the best value. For qualifying individuals, Amazon provides discounted membership rates: Prime Access is $6.99 per month for recipients of government assistance programs like EBT, Medicaid, or SNAP, and Prime for Young Adults is $7.49 per month or $69 annually for young adults aged 18-24, with new subscribers getting a six-month free trial. All new Prime members can try out the service with a 30-day free trial, though Amazon does keep your payment information on file and will automatically charge you after the trial period unless you choose to cancel. Membership also includes a number of benefits beyond free shipping, such as Prime Video streaming, Amazon Music, exclusive deals, and grocery delivery perks that can make the annual fee worthwhile for frequent Amazon customers.
Don't Miss Amazon Prime Day 2025
Amazon Prime Day 2025 landed last July, and the Prime Big Deal Day is about to follow this October. There are no confirmed dates yet, but it is expected to be on October 7 - 8.
Go ahead and get your shopping list ready and set up those deal alerts to track Momcozy products. And don't worry - you'll need a Prime membership for the majority of savings, but the free trial offer makes it so easy to join.
Make sure you bookmark Momcozy's Amazon Store and sign up for our newsletter. That will let you grab amazing deals on products like the M5 breast pump and bottle care essentials. With a little planning and good timing, you'll be able to save hundreds on everything you actually need.
Please note that the Momcozy Brand Daw will also start mid-September and end mid-October. There will be discounts, as well as offline, online, and community events. Mark your calendar and get set to shop smart!
