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August brings one of the most heartwarming celebrations for new moms - World Breastfeeding Week, which runs from the 1st through the 7th every year. Figuring out how to celebrate World Breastfeeding Week might seem overwhelming at first, but it's actually pretty simple and so rewarding. You can participate by sharing your breastfeeding wins, joining supportive mom groups, or simply taking time to appreciate the incredible work your body is doing. The best part is that every way you choose to celebrate helps normalize breastfeeding and shows other moms they're not alone in this beautiful, sometimes challenging journey.
What is World Breastfeeding Week and Its Global Goal?
World Breastfeeding Week is an annual global campaign held August 1-7, coordinated by the World Alliance for Breastfeeding Action (WABA) in partnership with WHO and UNICEF since 1992. The campaign aims to protect, promote, and support breastfeeding worldwide, serving as a platform to raise awareness about breastfeeding benefits and advocate for supportive environments. The World Health Assembly (WHA) aims to increase the global rate of exclusive breastfeeding to at least 50% by 2025. The 2025 theme is "Prioritize Breastfeeding: Create Sustainable Support Systems," which recognizes that breastfeeding is not just a personal act—it's a powerful tool for environmental sustainability and climate resilience. This theme calls for building lasting, equitable support for breastfeeding mothers everywhere.
10 Ways to Celebrate World Breastfeeding Week
World Breastfeeding Week offers countless opportunities to show support for nursing mothers and promote breastfeeding awareness. Here are ten meaningful ways to participate in this important celebration:
1. Find the Right Bra Fit
World Breastfeeding Week is the ideal time to prioritize one of the most important foundations of your nursing journey—finding the perfect bra fit. Since nearly 80 percent of women wear a bra that doesn't fit properly, and your body undergoes significant changes during pregnancy and breastfeeding, it's crucial to reassess your size regularly. The right nursing bra can transform your breastfeeding experience by providing proper support, reducing discomfort, and making nursing more convenient.
Here's how to ensure you find the perfect nursing bra fit:
- Measure yourself accurately using the pregnancy rule. Add one cup size and one back size to your usual pre-pregnancy bra size—so if you usually wore a 32C, start by trying a 34D to accommodate breast changes.
- Look for essential nursing bra features that support your journey. Choose wireless construction to avoid pressure on milk ducts, seamless design to prevent skin irritation, and one-handed clasps for easy nursing access while holding your baby.
- Consider compatibility with breast pumps if you plan to pump. Ensure your nursing bra is stretchy enough to accommodate wearable devices and won't restrict pump function during use.
- Invest in quality materials and innovative design features. Modern nursing bras like Momcozy's Jelly Strip Seamless Nursing Bra feature "Jelly Strip" technology that provides gentle lift and 360° support without underwire, while OEKO-TEX certified fabric ensures safety against your skin.
- Test the fit for comfort throughout different stages. Choose bras that feel comfortably secure on the tightest setting, giving you room to adjust as your body changes throughout your breastfeeding journey.
- Share your knowledge and encourage other mothers. Once you've found your perfect fit, encourage your friends to measure themselves too and share your recommendations to support other mothers in your community.
2. Participate in the Global Big Latch On
The Global Big Latch On represents one of the most powerful collective actions during World Breastfeeding Week, bringing together mothers worldwide in a synchronized celebration of breastfeeding. Typically held on the weekend of World Breastfeeding Week, this virtual event connects breastfeeding and pumping mothers who nurse or express breast milk simultaneously, with participants counted in hopes of setting new records. The goals include removing stigma around breastfeeding, raising awareness of breast milk benefits, and building supportive communities across the globe.
Here's how to effectively participate in the Global Big Latch On:
- Sign up for the event beforehand. Check the official Big Latch On website or contact local breastfeeding organizations to find participating locations or virtual gatherings in your area.
- Get your pump ready if you're expressing milk. Ensure your breast pump is fully charged and functioning properly—quiet, efficient pumps like the Momcozy M9 Mobile Flow are ideal for virtual events with its ultra-quiet 42dB operation that won't disrupt video calls.
- Take advantage of smart pump features. If using a smart pump like the M9, use its Momcozy app connectivity to track your milk volume during the event and share your pumping data with the community.
- Find your most comfortable pumping or nursing setting. Whether nursing directly or pumping, select settings that work best for you—the M9 offers personalized modes including Milk Boost™ for supply enhancement and 15 adjustable suction levels for optimal comfort.
- Share your experience with photos and stories. Take photos (respecting privacy guidelines), share your story on social media with official hashtags, and connect with other participants to build lasting support networks.
- Stay connected after the event ends. After the event, maintain relationships with the community you've joined and use the inspiration to keep up with your breastfeeding goals throughout the year.
3. Share Your "Brelfies"
The breastfeeding selfie, or "brelfie," has been endorsed by the World Health Organization as a way to break down stigma about breastfeeding in public. Share photos of yourself nursing or pumping, or images of the "liquid gold" you express. Post your photos on social media with hashtags like #brelfie, #brelfies, and #bravebrelfie to share your journey and inspire other mothers.
4. Thank a Nursing Mom
Make a breastfeeding mother's day by writing her a supportive message, commenting positively on her breastfeeding posts, or sending an old-fashioned card by mail. If you were breastfed as a baby, take time to thank your own mother. For nursing mothers, don't forget to acknowledge the amazing work you're doing and perhaps treat yourself to something special.
5. Find Time to Rejuvenate
Breastfeeding can be exhausting, both physically and emotionally, which is why World Breastfeeding Week is a perfect reminder to take care of yourself too. Between night feedings, growth spurts, and everything else on your plate, it's easy to forget that you need time to recharge. But here's the thing—when you feel good, your breastfeeding experience gets so much better, and your milk supply often improves too.
Try to carve out some quiet moments during your day, even if it's just turning off your phone while you nurse or finding a peaceful spot away from household chaos. If you're nursing in public or around others, feeling comfortable and covered can make all the difference in helping you relax. Something like the Nursing Cover works great because it gives you complete privacy while still being breathable, plus it's handy since you can use it as a blanket, stroller cover, or even wear it as a scarf when you're not nursing.
When you feel secure and comfortable while feeding your baby, you naturally stress less. And less stress means your body can focus on what it does best—making milk for your little one. Look for nursing gear that's soft and won't make you or your baby too hot, but still gives you the coverage you want.
6. Talk About Your Breastfeeding Experience
Share your breastfeeding journey to help normalize the experience for other mothers. With only about 50 percent of babies still nursing at six months in the US, your story can provide valuable support and encouragement to other families. Open conversations help build the supportive community that many women lack.
7. Join a Local Breastfeeding Class or Support Group
Connect with other breastfeeding mothers through local support systems. Many hospitals and birthing centers offer breastfeeding classes and access to lactation consultants who can troubleshoot problems. Consider online breastfeeding classes if in-person instruction isn't possible, and look for virtual support groups that provide community and guidance.
8. Create a Comfortable Nursing Space at Home
Creating a dedicated nursing space in your home can significantly enhance your breastfeeding experience and make those frequent feeding sessions more enjoyable and comfortable. A well-designed nursing area not only supports your physical comfort but also creates a peaceful environment that promotes bonding with your baby and helps establish a positive breastfeeding routine. During World Breastfeeding Week, it's the perfect time to evaluate and improve your nursing setup.
Here's how to create the ideal nursing space at home:
- Choose a quiet, comfortable location with good lighting. Select a spot away from high-traffic areas where you can relax without interruptions, with natural light during the day and soft lighting for nighttime feeds.
- Invest in proper ergonomic support to prevent strain. Use a quality nursing pillow like the Momcozy MaxSupport Nursing Pillow, which features an ergonomic design (23.6"L x 28"W x 5.5"H) specifically created to encourage better posture and take pressure off your shoulders and neck.
- Set up essential supplies within arm's reach. Keep water, healthy snacks, burp cloths, your phone, and any medications nearby so you don't have to get up during feeding sessions.
- Ensure the nursing pillow fits securely and safely. Look for pillows with adjustable waist straps that hug your body securely and stay in the ideal position—the MaxSupport pillow even fits dads and includes a safety fence to keep baby from rolling off.
- Plan for multi-stage use as your baby grows. Choose furniture and accessories that adapt to your changing needs—the MaxSupport pillow works for feeding (0+ months), propping (3+ months), tummy time (6+ months), and sitting support (9+ months).
- Keep the space clean and well-ventilated. Choose washable fabrics like 100% cotton materials, maintain good air circulation, and ensure the area is easy to clean for hygiene and comfort.
- Create a relaxing atmosphere with personal touches. Add soft music, comfortable temperature control, and perhaps some plants or calming décor to make the space feel welcoming and peaceful for both you and your baby.
9. Advocate for Breastfeeding-Friendly Policies
Use this week to encourage workplaces and public spaces to implement supportive breastfeeding policies. Contact local businesses, employers, and government representatives about creating more breastfeeding-friendly environments. Support legislation that protects breastfeeding rights and promotes accommodations for nursing mothers.
10. Take Advantage of Special Promotions and Support
World Breastfeeding Week brings out the best in companies that truly want to support nursing mothers, and this year is no exception. Many brands offer special deals during this time to make breastfeeding essentials more accessible to families who need them. It's a great opportunity to stock up on nursing bras, breast pumps, and other supplies you've been wanting to try.
Here's how to make the most of World Breastfeeding Week promotions:
- Look for brands offering discounts during the week. Many companies announce their World Breastfeeding Week sales in advance, so check their websites and social media for details on timing and products included.
- Check out Momcozy's special July 17-31 sale. Momcozy's special sale from July 17-31 offers up to 30% off popular breastfeeding products. Buy 3 items for 25% off, or 4 for 30% off.
- Bundle your purchases to save more money. If you need multiple items like nursing bras, breast pumps, nursing pillows, or covers, buying them together during promotional periods can lead to significant savings.
- Try products you've been curious about. Promotions are perfect opportunities to test higher-quality items like the nursing bras, breast pump, nursing pillow, or versatile nursing covers at reduced prices.
- Choose companies that support breastfeeding mothers. When businesses offer meaningful discounts during World Breastfeeding Week, they're showing genuine commitment to making breastfeeding more accessible and successful for families.
- Stock up for your entire breastfeeding journey. Use these promotions to prepare for different stages, from early postpartum through extended breastfeeding, ensuring you have quality tools when you need them most.
Making World Breastfeeding Week 2025 Work for You
World Breastfeeding Week 2025 is your chance to make breastfeeding easier and more enjoyable, whether that's finally getting a nursing bra that fits or connecting with other moms who really get it. The best part about these ten celebration ideas is that they're not just for one week—they're small changes that can make your whole breastfeeding journey better. From August 1-7, pick the activities that speak to you most, maybe grab some discounted nursing essentials, and remember that every time you prioritize your breastfeeding needs, you're helping create a more supportive world for all moms. Use this week as your starting point to build the support network and habits that'll keep you going strong long after the celebration ends.
