Got your wishlist ready but still wondering how to beat the crowds and confusing prices? You’re definitely not alone! The key to a winning holiday haul is pinpointing the absolute best places, so the big question becomes where to shop on Black Friday. We’ll show you the top online giants, the physical stores worth visiting, and even which websites to avoid entirely.

Where to Shop Online on Black Friday: The Tech Giants

The shift to online shopping has made Black Friday accessible from your sofa, with major online retailers driving the deepest discounts and the highest volume of deals. For general merchandise, especially big-ticket electronics, home goods, and toys, these tech giants and huge online marketplaces are essential stops for a successful Black Friday.

Here are the top online destinations for your Black Friday shopping:

Why These Giants Offer the Biggest Discounts

The reason these massive retailers—Amazon, Walmart, and Best Buy—can offer the steep, exciting Black Friday discounts is based on strategic business goals, not just pure generosity.

1. Inventory Clearance: Black Friday is perfectly timed just before the end of the calendar year and the arrival of new models (especially in tech) in January. Retailers use the event to clear out previous-generation stock (like older TVs, laptops, and smartwatches) to make room for newer, higher-margin products.
2. Volume Over Margin (Loss Leaders): For popular "doorbuster" items, retailers may break even or even take a small loss. These are known as loss leaders. The goal is not to profit on that single TV, but to draw millions of shoppers to their website, where they will inevitably purchase other, full-price or higher-margin items (like accessories, warranties, or non-sale household items).
3. Data Collection: Every click, view, and abandoned cart during Black Friday is valuable data. By driving high traffic, these companies gain deep insights into consumer behavior, product interest, and price sensitivity, which they use to refine their advertising and pricing strategies year-round.
4. Manufacturer Support: Often, the steepest discounts are co-funded by the manufacturers themselves, not just the retailer. Brands may offer special rebates to the retailer for every unit sold during the Black Friday window to boost their own market share and visibility.

Where to Go Shopping on Black Friday for Different Product Categories

While the major tech giants offer wide-ranging deals, you'll often find the deepest discounts and best selection by targeting specialized retailers. These niche online stores use Black Friday to dominate their specific product category, making them essential stops for savvy shoppers.

Here are the best online stores categorized by product for Black Friday 2025:

Flash Sale

903,99 zł

723,19 zł

Momcozy Mobile Flow™ Laktator Muszlowy | M9

Od 903,99 zł PLN

Wysoka Wydajność Wiele Rrybów Sterowanie przez Aplikację Długa Bateria

Flash Sale

538,99 zł

431,19 zł

All-in-one Laktator Muszlowy M5 - Bezbolesne Odciąganie Pokarmu

Od 538,99 zł PLN

Komfort Dyskretny

The Best Destination for Baby Essentials: Momcozy's Black Friday

We know baby essentials can add up quickly, which is why we make Black Friday our biggest savings event of the year. Mark your calendar—we're starting early to give you first access to our best prices.

Early Access Starts:

Our Black Friday sale starts November 10, 2025, before the shopping frenzy hits.

What We're Including:

We're offering up to 30% off across our collection. Our breast pumps will be on sale—including the Mobile Flow™ M9, Air 1, and M5 Wearable. Our nursing bras that pair perfectly with these pumps, like the Ultra Soft Seamless and Jelly Strip Seamless, will also be discounted.

We haven't forgotten about feeding time either. Bottle washers like KleanPal Pro bottle washer (our all-in-one that washes, sterilizes, and dries) will be part of the sale, along with our bottle warmers—both the portable travel versions and countertop models like the Nutri Smart.

Flash Sale

1.568,99 zł

1.255,19 zł

Myjka i Sterylizator do Butelek dla Niemowląt Momcozy KleanPal Pro

1.568,99 zł PLN

Myjka do Butelek Sterylizator & Suszarka Myje Więcej niż Tylko Butelki

Flash Sale

264,99 zł

211,99 zł

Nutri Smart Analogowy Podgrzewacz do Butelek dla Dzieci

Od 264,99 zł PLN

Accurate Warming Water Bath Heating Keep Warm

Plus, We're Adding Some Fun:

To make the savings even sweeter, the event will feature exciting activities, including a lucky draw, Flash Sale items with limited-time price drops, and special discounts for members. Shopping these specialized sales is the perfect way to secure the baby gear you need without paying full price.

Where to Shop In Person on Black Friday

While online shopping is convenient, nothing beats the thrill of the in-person Black Friday experience, especially when you’re hunting for those traditional doorbuster deals. Department stores and major national chains often reserve their absolute best, limited-quantity deals for shoppers who physically show up.

Best In-Person Stores for Deep Discounts

For the most significant percentage off across a wide range of goods—especially apparel, jewelry, and home items—you’ll want to prioritize classic department stores. These retailers are consistently cited for offering some of the highest average discounts on Black Friday:

• JCPenney: Known for offering some of the steepest overall average discounts, particularly on apparel and home goods. They’re a classic stop for major price cuts.
• Macy’s and Kohl's: Excellent choices for fashion, beauty products, and home essentials, often combining sales with store cash or loyalty points to make the final price incredibly low.
• Walmart, Target, and Best Buy: These are the traditional doorbuster centers. While they have strong online sales, their physical stores are where you find the lowest prices on limited-stock electronics, like specific TV models or gaming console bundles.

Best Malls and City-Specific Hot Zones

If your goal is to hit multiple stores efficiently, head to a major shopping center or an outlet mall. These locations are designed to create a concentrated frenzy of deals:

If you plan to brave the lines, remember that most big-box stores typically open very early (often 5 a.m. or 6 a.m. local time) on Black Friday. Have your list ready, and check store-specific opening times the week before!

To get a better visual sense of the Black Friday shopping rush, you can check out this clip of shoppers flocking to Southern California malls for Black Friday deals.

Where Not to Shop on Black Friday: Pitfalls to Avoid

While Black Friday is synonymous with savings, the holiday shopping frenzy is also a peak time for consumers to make impulse buys, get caught by "fake deals," and fall victim to scams. Knowing where to exercise caution is just as important as knowing where to shop.

1. Avoid Untrusted or Unknown Online Retailers

The single biggest pitfall is falling for a scam site. Black Friday sees a huge surge in sophisticated, temporary websites designed to look like legitimate stores.

• The Scam: These sites lure you in with a deal that seems too good to be true (e.g., a $500 appliance for $50) only to steal your credit card information or simply take your money without ever shipping a product (non-delivery scam).
• The Fix: Stick strictly to established retailers and brands you already trust. Always check that the URL starts with https:// (the "s" stands for secure) and look for obvious misspellings in the domain name.

2. Be Wary of Retailers with Strict Return Policies

Many holiday purchases are gifts, meaning they might need to be returned or exchanged after Christmas. Not all retailers extend their return windows for the holiday season, and some have surprisingly strict policies year-round.

• The Pitfall: You buy an item on Black Friday, but the standard 14- or 30-day return window closes long before the recipient opens the gift, leaving you stuck with an unwanted item.
• The Fix: Before purchasing, check the store’s specific holiday return policy. Retailers like Target, Walmart, and Amazon typically extend their return deadlines into late January, but some specialized tech stores or niche apparel shops may not.

3. Products to Avoid Buying

Not every item category receives its deepest discount on Black Friday. To maximize your annual savings, some purchases should be strategically delayed:

4. Avoid "Off-Brand" or "Gimmick" Electronics

Major retailers often sell heavily discounted electronics that are designed specifically for Black Friday. These are often cheaper, lower-quality versions of popular models (sometimes called "doorbuster specials") that lack the features or reliability of the year-round inventory.

• The Pitfall: You save money, but you end up with a low-quality item that breaks quickly or lacks essential features.
• The Fix: Always research the specific model number before you buy, especially for TVs, laptops, and smart home devices. Don't rely on the brand name alone; ensure you are buying a product with good third-party reviews.

Where to Shop on Black Friday for the Best Deals

Black Friday doesn't have to be overwhelming—it's actually a massive opportunity when you plan ahead. We've shown you the difference between a great sale and a genuine doorbuster, highlighting the best online and in-person hot spots. With a clear list and a strategy for where to shop on Black Friday, you're perfectly set up for success. Stop scrolling, start saving, and enjoy your best holiday haul yet!