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Black Friday 2025 is almost here, and shoppers everywhere want to know exactly when the deals begin and how long they'll last. While the official date falls on November 29th, many retailers now stretch their sales across multiple days—or even weeks. The shopping event has evolved far beyond a single day of doorbusters, with early promotions starting as soon as early November.
Whether you're hunting for electronics, home goods, or baby essentials, knowing the full timeline helps you plan your purchases and snag the best discounts before items sell out.
Black Friday 2025 falls on Friday, November 28th, the day immediately following Thanksgiving in the United States. This date changes annually because Thanksgiving is always celebrated on the fourth Thursday of November. Black Friday marks the unofficial start of the holiday shopping season, when retailers offer significant discounts both in-store and online. While the official day is November 28th, many stores now launch their Black Friday promotions days or even weeks earlier to capture eager shoppers.
The name "Black Friday" has an interesting origin tied to retail accounting. Traditionally, retailers recorded losses in red ink and profits in black ink. Black Friday marks the point when many stores move from being "in the red" (operating at a loss) to "in the black" (turning a profit) for the year, thanks to the massive surge in holiday shopping. The term gained widespread use in the 1980s, though some historians trace earlier usage to heavy traffic and crowded streets in Philadelphia during the 1960s. Today, it represents one of the biggest shopping days worldwide.
Black Friday is technically a single day—November 28th in 2025—but most retailers have turned it into a multi-day or even multi-week event.
The standard Black Friday weekend typically runs from Friday through Sunday, spanning three days of in-store and online deals. Many shoppers treat this as the core shopping period, with the biggest discounts concentrated on Friday itself.
Most major retailers extend their sales through Cyber Monday on December 1st, creating a four-day shopping event. This gives customers nearly a full weekend plus Monday to browse deals, with online-focused promotions peaking on Cyber Monday.
Retailers like Amazon, Walmart, and Target often launch their Black Friday deals 10-14 days early, starting around mid-November. These early-bird sales help stores spread out website traffic and give shoppers more time to compare prices before the main event.
Some brands stretch their promotions across the entire month of November, offering rolling discounts and weekly deals. This approach has become increasingly popular, with certain retailers launching Black Friday previews as early as late October and extending deals into early December.
In the United States, Black Friday has evolved from a single-day event into an extended shopping season. Most major retailers run sales for at least four days (Friday through Cyber Monday), but many start promotions in early to mid-November. Some stores offer "Black Friday Week" deals spanning seven days, while others adopt month-long campaigns throughout November. The shopping window can stretch from late October through early December, though the heaviest discounts remain concentrated around November 28th weekend.
Black Friday in the UK follows a similar extended timeline, though it arrived later as a shopping tradition (gaining popularity in the 2010s). British retailers typically run Black Friday sales for the full weekend through Cyber Monday, creating a four-day event. Major stores like Amazon UK, Argos, and Currys often launch early deals 1-2 weeks before November 28th. The UK market has also embraced "Black Friday Week" and extended November sales, mirroring American trends while adding their own Boxing Day sales in late December as an additional shopping peak.
Black Friday 2025 has become a retail-wide phenomenon, with nearly every major store in the United States and United Kingdom joining the shopping event. From big-box retailers to specialty boutiques, the participation is overwhelming.
Amazon, Walmart, Target, Kohl's, Best Buy, Wayfair and The Home Depot lead the charge each year with comprehensive sales across all departments. Department stores like Macy's and Nordstrom offer significant markdowns on clothing, home goods, and accessories, while warehouse clubs like Costco and Sam's Club provide members-only access to exclusive deals on bulk items and electronics.
Electronics retailers dominate Black Friday with some of the deepest discounts of the year. Best Buy specializes in doorbusters on TVs, laptops, gaming consoles, and appliances. Apple products, typically excluded from sales, often see rare discounts through third-party retailers during this period.
Beauty retailers like Sephora and Ulta Beauty participate with 20-30% off prestige cosmetics and skincare lines. Home improvement chains like Home Depot and Lowe's offer deals on tools, appliances, and seasonal items. Athletic brands such as Nike, Adidas, and Under Armour provide rare discounts on footwear and apparel. Fashion retailers from fast fashion to luxury brands join the event, alongside toy stores, bookshops, pet supply stores, and automotive retailers—each offering category-specific promotions tailored to their customer base.
Black Friday 2025 offers discounts across virtually every product category, though certain items consistently see the deepest markdowns year after year.
| Category | Typical Discount Range | Best Items to Buy | Why Shop This Category |
| Electronics | 30-70% off | TVs (55"+), laptops, tablets, gaming consoles, smartphones, large appliances, kitchen gadgets | Steepest discounts of the year; retailers compete aggressively on tech |
| Fashion & Apparel | 40-70% off | Winter coats, boots, athletic wear, basics, accessories, off-season items | Clear seasonal inventory; everyday items heavily marked down |
| Home Goods & Furniture | 40-60% off | Sofas, dining sets, mattresses, bedding, cookware, home décor | End-of-year inventory clearance; major savings on big-ticket items |
| Maternal & Baby Feeding | 30-50% off | Breast pumps, nursing bras, bottle warmers, bottle washers, nursing accessories, milk storage | Essential items are expensive; holiday deals make stocking up affordable |
| Toys, Games & Baby Gear | 30-50% off | Popular toys, board games, strollers, car seats, nursery furniture, monitors, diaper bags | Complete holiday shopping lists; baby essentials at lowest annual prices |
Electronics are the undisputed kings of Black Friday, consistently offering the steepest discounts of the entire year. If you've been eyeing a big-ticket tech item, this is your moment—retailers slash prices by 30-70% to move inventory and attract shoppers.
Best electronics to buy on Black Friday:
Clothing retailers use Black Friday to clear seasonal inventory, making it the perfect time to refresh your wardrobe at 40-70% off. Winter items and everyday basics see the deepest markdowns since they're less likely to be purchased as gifts.
What to prioritize in fashion:
Furniture and home décor retailers clear inventory before the new year, offering some of Black Friday's best values. If you're furnishing a home or planning a room makeover, this is when to buy.
Top home categories to shop:
New and expecting parents can save hundreds on feeding and nursing essentials during Black Friday. These items are expensive necessities, making holiday discounts particularly valuable for families preparing for a baby or upgrading their current setup.
Must-buy items for nursing and feeding:
Parents can knock out their entire holiday shopping list during Black Friday, with toy retailers offering aggressive discounts to compete for your budget. Baby products have become a major category, helping families save on expensive essentials.
What families should buy:
The traditional notion of Black Friday as a single-day event has evolved dramatically. Major retailers now launch their promotions weeks in advance, creating an extended shopping season throughout November.
| Retailer | Sale Start Date | Sale End Date | Early Access Benefits | Key Features |
| Amazon | Nov 20, 2025 | Dec 1, 2025 | Prime members get early access to select deals | Daily Lightning Deals; rotating limited-time discounts |
| Walmart | Nov 10, 2025 (Wave 1) | Nov 30, 2025 (Wave 2) | Walmart+ members get 3-hour head start (noon ET on Nov 24) | Two waves of deals; online starts 5pm ET Nov 24 for non-members |
| Costco | Oct 31, 2025 (Early Season) | Dec 1, 2025 | Membership required; online-only deals on Thanksgiving Day | Phased approach with Holiday Savings Book; warehouses closed Thanksgiving |
| Target | Oct 31, 2025 | Nov 28, 2025 | Target Circle members get Deal of the Day early access | Weekly rolling deals every Sunday; department-specific rotations |
| Best Buy | Oct 31, 2025 (Weekly Doorbusters) | Nov 29, 2025 | My Best Buy Plus/Total members get cashback rewards | Fresh Doorbusters every Friday starting Oct 31; main sale starts Nov 20 |
Based on last year's sale dates, Amazon's Black Friday 2025 sale is expected to run November 20–28, 2025 with deals continuing through Cyber Monday (Dec 1). Amazon typically begins rolling out early Black Friday deals around mid-November, with daily Lightning Deals offering limited-time discounts on rotating products. Prime members receive early access to select deals, creating a tiered shopping experience that rewards subscription holders.
Black Friday 2025 is November 28 with dual-wave approach: November 10-16 (Wave 1) and November 24-30 (Wave 2). Walmart has adopted a multi-phase strategy, launching its first wave of deals in early November and a second wave during Thanksgiving week. Walmart usually kicks off its online Black Friday sale at 5 p.m. ET (noon for Walmart+ members) the Monday before Thanksgiving, with in-store deals beginning on Friday.
Costco's Black Friday savings unfold in several phases, both in warehouses and online: Early Season Sale: October 31 – November 16, 2025, followed by Holiday Savings Event: November 17 – December 1, 2025. Costco takes a phased approach with its "Holiday Savings Book," offering waves of deals throughout late October and November.
The first event of Target's early Black Friday 2025 deals is predicted to kick off on Oct. 31, 2025, with Deal of the Day savings for Target Circle members and new weeklong deals every Sunday. Target launches promotional events four weeks before Black Friday, with rolling deals throughout November. The retailer offers "Deal Days" featuring rotating discounts across different departments, with Target Circle members accessing exclusive early shopping windows and additional savings.
The official 2025 Best Buy Black Friday sale will start a week early on November 20 and run right through until November 29, 2025. However, Best Buy begins even earlier with weekly Doorbuster sales. The first of these weekly doorbuster events will kick off on October 31 with a fresh batch of Doorbuster deals every Friday leading up to the main event.
If you're serious about Black Friday shopping in 2025, start browsing in late October. Sign up for retailer email lists and loyalty programs to unlock early access, then watch how prices change throughout November to time your purchases perfectly.
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Black Friday 2025 runs from late October through Cyber Monday, giving you plenty of time to shop smart and save big. The key is knowing when your favorite stores launch their deals—some start as early as November 10th with exclusive member discounts and flash sales. Whether you're hunting for tech, home goods, or baby essentials, planning ahead helps you catch doorbusters before they're gone. Get ready to save up to 30% or more at participating retailers throughout the entire Black Friday season.
The information provided in this article is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider regarding any medical condition. Momcozy is not responsible for any consequences arising from the use of this content.
